Lubelska Cytrynówka 100ml wins “Trade Hit” award for second consecutive year
Lubelska Cytrynówka (Lemon) 100ml has received a “Hit Handlu” (Trade Hit”) award in Poland for the second consecutive year. It was nominated unanimously as the most requested product in the flavoured vodka category by retailers from all over Poland in the annual ranking of bestsellers. The retailers’ all indicated Lubelska Cytrynówka (Lemon) 100 ml is the one for which the customers ask most often when doing their shopping.
The Stock Polska team are delighted to receive this independent recognition for Lubelska, which remains the number one brand in the flavoured category in Poland with 30.7% volume share of the flavoured category (Source : Nielsen - total Poland, total off trade, MAT March 2015).
“Winning this award for the second year in a row confirms continued consumer and retailer recognition for the excellent quality offered by Lubelska Cytrynówka, in the growing smaller bottle size segment which is ideally suited to impulse purchase for “on the go” usage.” says Karolina Wróblewska, Senior Brand Manager Stock Polska.
This year’s ranking is already the 14th edition of the nationwide [Hit Handlu 2015] competition organized by Handel, an industry monthly magazine read by retailers all over Poland.
Sales trends research conducted in April this year covers the period of 12 months ended on 31 March 2015.*
(*) CATI survey carried out on a representative group of 1,000 respondents, during April 2015.