Warsaw, 20 April 2026: Stock Spirits Group today announced the rollout of Clan Campbell Smooth Shot Vanilla, a Scotch whisky-based liqueur and the latest addition to its Clan Campbell portfolio.

Clan Campbell Smooth Shot Vanilla is a whisky-based liqueur combining blended Scotch whisky with a rich vanilla flavour, creating a smoother, sweeter taste profile. At 25% ABV, it offers a lighter style of serve, designed for social occasions and mid- to high-energy moments. It can be enjoyed chilled as a shot or neat, over ice.

Developed in response to evolving consumer preferences, Smooth Shot Vanilla is designed for younger adult drinkers seeking spirits that are easier to approach, both in taste and how they are enjoyed. As flavoured variants and lower-ABV options continue to shape the category, the product offers a more social style of serve.

Consumer research conducted in France demonstrated strong appeal, with Smooth Shot Vanilla achieving 67% purchase intention* among whisky, flavoured whisky and liqueur consumers, outperforming comparable flavoured whisky products. In France, Clan Campbell ranks as the sixth largest spirit brand (IWSR 2024) and number one in the Scotch whisky category in the on-trade channel**.

The product also introduces a more contemporary look for the brand, with a clear glass bottle and a lighter, more modern design, while retaining distinctive Clan Campbell brand elements such as the Scottish fibula brooch.

Anne Martin, CMO at Stock Spirits Group, said: “The whisky category has been losing relevance with younger adult consumers, and Smooth Shot Vanilla is designed to address that directly. Building on Clan Campbell’s expansion across Europe and the introduction of Honey and Lime variants, we are evolving the brand with a more accessible, flavour-led and lower-ABV proposition that reflects how people want to drink today.”

Smooth Shot Vanilla is now rolling out nationally in France, supported by a significant multi-channel marketing campaign, with further launches scheduled in other European markets throughout the year. The product is available in a 70cl bottle, and in France, has a recommended retail price of €13.40.

SOURCES:

*MMR study, France, n=529, consumers aged 20–49.

**In France Clan Campbell is number one in Blended Scotch whisky category in the on-trade channel with 27,5% market share – On trade CGA Nielsen MAT P12 2025 Volume sales.