Joyful, sociable and optimistic, Lubelska invites consumers to “live colourfully!” The slogan is a direct reference to the brand’s rich range of flavours and colours, plus an invitation to its unique world - a land of eternal parties, an explosion of colours and flavours, created for the "young at heart".
Thanks to its balanced sweetness and 30% alcohol content, combined with its natural, refreshing taste, Lubelska works well in traditional shots, straight over ice and as a base for light drinks.
The brand is particularly popular amongst young adults and female drinkers, and is available in a variety of pack sizes including small formats suited to impulse purchases for parties and “on the go” consumption.
Lubelska offers a range of exotic flavours made purely from natural ingredients. All the flavours in the range are carefully made by allowing the constituent fruit to soak in alcohol to produce a natural infusion that is full-bodied with a hint of sweetness. This infusion is then blended with pure vodka to provide a subtle, refreshing, full-flavoured and sweet vodka-based liqueur.
The brand also has a clear vodka variant, Lubelska Biała Trzy Zboża (Three Grains).
Consumers of flavoured alcohols in Poland love to experience new tastes, which is why Stock Polska regularly rotates its Lubelska range with new variants. In March 2020 it added its latest flavour Lubelska Mango - which calls to mind hot, sunny times on a holiday island.
The Lubelska range is Stock Spirits Group’s second biggest selling brand by volume and our biggest selling flavoured brand, a millionaire brand, achieving shipments of over 1.8m 9 litre equivalent cases per annum and the second biggest flavoured vodka brand in Poland and in Europe1.
In 2020 Lubelska was chosen as Liqueurs Brand Champion by The Spirits Business Magazine. Lubelska flavours sit in the liqueurs category (as defined by IWSR) of the Brand Champions survey by nature of being vodka based flavoured liqueurs. The Brand Champions Survey covers global performance from calendar year 2019 versus the prior calendar year 2018. Lubelska was selected on the basis of its outstanding double digit growth, which was well ahead of any of the other leading liqueurs brands globally. The success recognized by this award is a glowing testament to the spirit of continuous innovation which drives Lubelska’s growth.
Lubelska has won many other awards, including three prestigious contests in Poland in 2017: FMCG Bestseller, Golden Receipt and Trade Hit. It received a gold star at the 2016 International Taste & Quality Institute (iTQi) for its limited edition Lemon Fresh variety. Previous awards include a gold star from the iTQi awards 2014 for the apple variety, a silver medal in the 2013 International Spirits Challenge and a golden star from the iTQi awards 2013 for the grapefruit variety.
1. The flavoured vodka category includes flavoured vodkas and vodka-based flavoured liqueurs - IWSR to end December 2019