Diageo plc & Stock Spirits Group Announce New Route to Market Partnership in Czech Republic
Prague, Nov 13th, 2013 – Diageo plc (NYSE:DEO and LSE:DGE), the world's leading premium drinks business, and Stock Spirits Group (LSE:STCK), a leading Central and Eastern Europe branded spirits and liqueurs business, today have announced an agreement for the future distribution of Diageo’s portfolio of premium brands in the Czech Republic. This agreement is effective from January 19, 2014.
As part of the agreement, Stock Spirits Group will be the exclusive distributor within the Czech Republic of an important part of Diageo’s portfolio of brands, including Johnnie Walker and J&B whiskies, Smirnoff vodka, Captain Morgan and Baileys Irish Cream.
Stephen Morley, Managing Director Russia and Eastern Europe said about the agreement:
“Diageo is pleased to announce today a new route to market arrangement with Stock Spirits Group covering our premium brands portfolio in the Czech Republic. Stock has a leading spirits business in the region, a strong sales and marketing organization and is a prominent partner for key customers across the country. The Stock Group are also strong advocates and promoters of a culture of responsible drinking.
Diageo has a strong and growing presence in developing markets around the world, with great opportunities for faster growth, and certainly the Czech Republic and this new partnership will play an important role in realizing these ambitions.”
The “Reserve” portfolio of Diageo luxury brands will continue to be distributed by its current partner Ultra Premium Brands.
Chris Heath, CEO of Stock Spirits, commented:
“We are very pleased that a highly respected business like Diageo recognises the strength of our distribution platform in the Czech Republic and we are delighted to be working in one of our core markets with more premium brands. This will complement our existing strong portfolio and enable us to offer an even better range of premium products to our customers”
Notes to editors:
About Stock Spirits
Stock Spirits, Central and Eastern Europe’s leading branded spirits and liqueurs business, offers a modern premium branded spirits portfolio, rooted in local and regional heritage. With core operations in Poland, the Czech Republic, Slovakia, Italy, Croatia and Bosnia & Herzegovina, Stock also exports to more than 40 other countries worldwide. Global sales volumes currently total over 140 million litres per year.
Stock holds the market leadership positions in spirits in both Poland and the Czech Republic, where it has invested in what is believed to be state of the art production facilities, and is one of the world’s leading vodka producers. This includes having the number one leading vodka brands in Poland, Italy and the Czech Republic. Core Stock brands include products made to long-established recipes such as Stock brandy, Fernet Stock bitters and Limonce, as well as more recent creations like Stock Prestige and Czysta de Luxe vodkas.
Stock was created through the integration of Eckes & Stock and Polmos Lublin in 2008 and recently floated on the main market of the London Stock Exchange.
Stock supports and is active in the promotion of responsible and moderate drinking. For further information please visit: www.stockspirits.com
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
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Stock Spirits Group:
+44 (0) 1628 648 500
Christopher Heath, Chief Executive Officer
Lesley Jackson, Chief Financial Officer
Andrew Mills, Investor Relations Director
Public Relations Advisers to Stock Spirits Group
Bell Pottinger Pelham:
+44 (0) 20 7861 3232
Stock Spirits Group Czech media contact:
Diageo plc Czech media contact: