Božkov defends "Most Trusted Brand" title
Božkov, the number one spirits brand in the Czech Republic, has retained its title as one of the “Most Trusted Brands” in the alcohol category for a fifth consecutive year.
Launched in 2015, the Most Trusted Brands programme is based on an extensive nationwide consumer survey, selecting and rewarding the brands that Czech consumers trust the most in the categories of FMCG, OTC products, services and many others.
As the only marketing programme on the Czech market that monitors and values brands in which Czech consumers have the greatest confidence, the independent survey held in September and conducted in cooperation with Nielsen research agency, saw 4000 consumers rate over 600 brands in 65 categories.
Božkov’s leading position in the Czech spirits market and millionaire1 brand status is a reflection of the consumer trust demonstrated by this award.
1. A “millionaire” spirits brand is defined as selling over 1 million 9 litre equivalent cases per annum (Source : IWSR)